Privacy Policy

MilGear Finland – Privacy Policy

This Privacy Policy has been prepared in accordance with the EU General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable national data protection legislation.

We are committed to protecting our customers’ privacy and providing transparency regarding the processing of personal data. You can manage and limit the processing of your data through your customer profile where applicable.

By using MilGear’s services, you acknowledge the data processing practices described in this Privacy Policy.

Data Controller

Suomen Erikoisvaruste Oy

MilGear Finland

Isokatu 56

90100 Oulu

Finland

Business ID: 2028313-2

Email: asiakaspalvelu@milgear.fi

Name of the Register

MilGear Finland Customer Register

Personal Data Collected

1. Information provided by the user

Name
Personal identity number (e.g., in connection with credit agreements)
Contact details: address, phone number, email address
Payment details and credit agreements
Social media login information (Google, Facebook)

2. Information observed and derived from the use of services

Purchase history, ordered products, payment details
Delivery information (delivery address, delivery method)
Product reviews
Website usage and browsing data
Device identifiers and IP address
Product recommendation data

Purposes of Processing Personal Data

Personal data is processed for the following purposes:

Customer relationship management and order processing
Development of products and services
Marketing and personalization
Customer service
Analytics and statistical purposes
Compliance with legal obligations
Prevention of misuse and ensuring security

Legal Basis for Processing

Personal data is processed based on:

Performance of a contract (e.g., online store orders)
Legal obligation (e.g., accounting requirements)
Consent (e.g., marketing communications)
Legitimate interest of the data controller (e.g., maintaining customer relationships)

Data Retention

Personal data is retained only as long as necessary for the purposes for which it was collected. Certain data may be retained longer in accordance with accounting legislation, consumer protection requirements, or other legal obligations.

Customers may request deletion of their data. Deletion is irreversible, and a deleted account cannot be restored. Certain information may still be retained where required by law (e.g., taxation or accounting obligations).

Data Security

All customer data is stored in secured databases maintained through encrypted connections and protected server environments. Access to personal data is restricted to employees who are authorized to process such data as part of their job responsibilities.

Recipients and Disclosure of Personal Data

Personal data may be disclosed to:

Shipping providers (for order delivery)
Payment service providers (e.g., card payments)
Credit providers (e.g., Klarna, installment payments)
Debt collection agencies (for overdue invoices)
Analytics and marketing partners
Authorities where required by law

We use reliable contractual partners with whom data processing agreements have been concluded in accordance with GDPR requirements. Personal data is not transferred outside the EU/EEA without appropriate safeguards, such as the European Commission’s standard contractual clauses.

Klarna Payment Methods

When you choose Klarna as your payment method, we transfer necessary information to Klarna in order for them to assess eligibility for their payment options. More information about Klarna’s privacy practices:

https://www.klarna.com/fi/tietosuoja

Cookies

We use cookies to improve user experience, perform analytics, and enable targeted marketing.

Cookies are used, for example, to maintain login sessions, manage the shopping cart, and remember favorite products.

Users can manage cookie preferences through browser settings or via the cookie consent banner.

We use Google Analytics, and information transmitted is anonymized whenever possible.

Data Subject Rights

You have the following rights:

Access to your personal data
Rectification or erasure of data
Restriction of processing or objection to processing
Data portability (where applicable)
Withdrawal of consent (where processing is based on consent)

You may exercise your rights by contacting our customer service at: asiakaspalvelu@milgear.fi

You also have the right to lodge a complaint with the competent data protection authority if you believe your personal data is processed unlawfully.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy, for example due to changes in legislation or service development. Significant changes will be communicated to customers.

Last updated: 12.2.2025